The National Institute for Health Innovation (NIHI) is a leading New Zealand research institute with a focus on prevention and management of common serious diseases and effective healthcare.
NIHI were conducting a survey to measure the different opinions and perceptions about what heart disease is. Even though researchers thought they knew, no-one had asked the public in-depth about their perceptions of heart disease, who takes action to prevent it and what the barriers to doing so are.
To undertake a robust study that could be compared to similar work overseas, NIHI needed to get a large, representative sample quickly. At least 1,000 complete responses were required.
PublicVoice sourced a large sample and managed the survey process, which included building the survey, contacting and reminding potential respondents and collecting the data.
A live reporting link was provided to NIHI which allowed for the results to be viewed as they came in. This was important because it enabled PublicVoice to ensure that response numbers were solid across all the demographic groups NIHI were interested in.
The survey process was designed to be as straightforward and efficient as possible for our client and NIHI were impressed with how effectively the survey ran.
“PublicVoice provided us with a system that was incredibly easy and fast. We loved the live updates of data too” said Associate Professor Natalie Walker, Heart Foundation Douglas Senior Fellow in Heart Health (Prevention), National Institute for Health Innovation.
NIHI now has a substantial insight to inform the Heart Foundation on how best to deliver promotions. The large sample that was gathered showed that there are significantly different viewpoints on heart health among various groups in the New Zealand population. Promotions can now be much more targeted, working with the differing views that were identified regarding gender, ethnic group, and age.