Overview of 1.91
The Engage 1.91 release is due to go live on the 12th of September 2015. The main feature in this release is the introduction of Engage Web Tracking. This new tool is to bridge the gap between Engage contacts and your website visitors.
There are also updates to the Engage Resource Centre around building optimised emails and Transactional Forms.
As always, there are also a number of tweaks and bug fixes to the Engage platform.
Bring the full customer journey together with Engage Web Tracking.
With Web Tracking you can use behavioural data on how people interact with your website to deliver personalised messages or offers triggered by specific interactions with your site.
How can I use it?
- Target customers that have showed interest in specific products by sending a follow-up communication.
- Contact those that didn’t quite make it to your final stage – the check out or enquiry page.
- Gain a greater understanding of your customers with the ability to measure your sales effortlessly.
- Set goals for campaigns sent from Engage, and view real-time results across the whole customer journey.
Web Tracking makes it simple to see which pages on your website are popular, where customers travel within your site, and where they have clicked through from; whether this is an Engage communication or from another website. Unlike aggregate-based tracking, Engage Web Tracking links website activity to individual visitors and if they are in your Engage contact database their behaviour will be automatically linked.
The technical bits: how does it work?
With no IT integration required Engage Web Tracking is easy to use. Simply add the code to your site and everything else happens automatically.
Once your account has been configured for Web Tracking, Engage provides you with a single line of tracking code that will need to be added to the pages you want tracked. This is similar to other web tracking products and can usually be a one-off step that covers that entire website including new pages that are added in the future.
As soon as one of your contacts visits a tracked page, Engage sets a unique cookie on their browser and saves all interactions against the Engage database contact. If Engage cannot link a visitor to a known Engage contact, their visit is still recorded and will be matched to a contact in the future once that contact clicks a link from one of your Engage emails or TXT messages.
Once Engage can link a visitor on your website to an Engage contact in your database, then the previous pages they visited on your website are linked to the contact. If this visitor then goes on to click a link on their mobile device, Engage will also link their additional devices to the same contact.
Resource Centre Updates
Building Optimised Emails looks at Engage’s email optimisation process, including which email clients support (and don’t support) Media Query mobile optimisation.There are also tips and tricks for testing your emails and knowing what types of issues to look out for.
Transactional Forms covers the new add transactional fields functionality recently added to Engage, including how to add the fields to your forms and what you can do with Transactional form Filters.
A/B Testing Mailout versions can now be used in article preview filters. Clicking ‘run now’ on Automated Mailouts is now logged in Mailout history. Form Fixed the bug that discarded Field Type changes in form fields. Expanded delete warning messages to include transactional fields. Event Form links no longer error when clicked in Event triggered email previews.